Roca presents its novelties at Cevisama 2020
Under the Openmind concept, Roca has conceived a new way of understanding its collections in a global way, with floor and wall tiles that invite us to combine pieces of different sizes and arrangements, in a ceramic universe present, from February 3 to 7, at CEVISAMA .
The 600 m2 installation generated by Roca in the latest edition of CEVISAMA is a tribute to the magnitude and scale of architecture through connected environments, in an immersive circuit that runs through collections and new ways of using ceramic material, in spaces specially designed for contract and interior design professionals.
The new marble collection takes the visitor into the brand's new universe, in patterned and linked environments, where the product is the backbone of the entire venue, integrated into the architecture of the space. The In & Out finishing solutions, the modular formats, the Thinbig ceramic pieces and the 20 mm thickened floors shared the limelight at CEVISAMA together with the Ábaco, Limestone, Bosco, Terre and Basel collections, in contemporary proposals and impeccable aesthetics.
Experimentation and creativity were the protagonists of Roca's lab, a space aimed at contract professionals and architects as commercial support to combine the latest materials of the firm and that its floors and pavements serve as tools and inspiration to visitors.
The community linked to Roca Tile also enjoyed a unique afterwork with live music, photocall, cocktails and sweets with the colors coral, pistachio, cobalt and turquoise, as the driving force and symbol of that new open look.
See virtual tour of the stand