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Roca

A Culture of Innovation

Experience-driven innovation is engrained in Roca’s DNA. Coordinated by the Global Innovation Hub in Barcelona, innovation is a transversal function across the Group, with a scope covering product, process and business.
 
The Global Innovation Hub fosters this culture of innovation throughout the company and ensures that Roca’s propositions anticipate the needs of the planet we live in, the society we are part of and the people that ultimately use our products. 
 
The Group’s leadership in technology, manufacturing and commercialization of complete bathroom solutions is driven by:

Competence Centers leading technology development in their respective areas

Roca Design Centers and Corporate Marketing collaborating with external creatives

Roca Group Ventures identifying and investing in start-up products and services

Roca Galleries acting as platforms for dialogue and knowledge exchange

Digital Transformation teams providing new process and business solutions

Sustainability department prompting and guiding disruptive thinking