Dialogue with Shenzhen Fashion Home Design Week, cracking the code of Roca's 100 years of glory

The 5-day Shenzhen Fashion Home Design Week and Shenzhen International Furniture Design Exhibition closed last weekend. As a furniture festival with international influence in the industry, many international first-tier design companies and design masterpieces from all over the world were jointly presented, opening a time and space journey of diversified arts in a cross-temporal way.

During the Design Week, the invited media MEFine joined hands with Shenzhen International Furniture Exhibition, Shenzhen Fashionable Home Design Week, and design masters from all walks of life, and through the theme salon forum of "Brand and Culture", with the theme of "Brand Creation, Design Driven", from the aesthetic power of the brand, the comprehensive creation dimension of the design, and the active and shining brands, designers, and cross-border experimenters at present. This design event is presented together with the active and shining brands, designers and cross-border experimenters.

Irene Palomo Lopez, Manager of Roca's Design Channel and Art Gallery, explained and shared with the guests about the brand culture demands of the new era, and how brand designers on the front line can extract the real demands of the era, and how to achieve these demands through their own efforts.

Irene Palomo Lopez, Manager of Roca Design Channel and Art Gallery

"Design as a sail, dreaming of Barcelona, linking up with the other side, dreaming of a bright future."

Roca, a century-old bathroom brand, sets sail from Barcelona, the city of art, with design as its sail; drawing inspiration from the other side of the world, it continues to innovate and make breakthroughs. In the pursuit of the dream of creating artistic beauty in the bathroom space, accumulating the power of a hundred years, so that the Roca design DNA renewed soul.

Through the construction of the Roca Art Gallery platform, we have extensive exchanges with professionals from all walks of life, especially those who are interested in and passionate about creating the future of sanitary space, injecting a constant stream of inspiration for the brand's future development.

In the future, Roca will continue to focus on every detail of the bathroom space, starting from the needs of consumers, and infecting people with designs that meet different living scenarios. Roca is committed to creating a high-quality bathroom space experience for consumers with a sense of life and exciting cutting-edge design.