Roca 2022 Distributor Conference and Brand 25th Anniversary Celebration

On January 11th, Roca 2022 National Distributors Conference was held, the national distributors witnessed the event together, reviewing the wonderful past and talking about the bright future. 2022 is a significant year for Roca, in 1997, Roca came to the South China Sea to set up the first factory, and now it has been cultivated in China for 25 years. In this quarter of a century, Roca and its dealers have worked hand in hand to meet challenges and create extraordinary achievements!

The conference was opened with a welcome speech by Alberto Magrans, CEO of Roca Group. Alberto witnessed this special moment with dealers and partners, and expressed his affirmation and expectation for the Chinese market: "All of this would not be possible without the continuous support of our employees, partners, customers, and the relevant government departments in China. All of this would not have been possible without the support of our employees, partners, customers, and the Chinese government, who have made this wonderful development story possible."

Ferran Vilaclara, President of Roca Asia Pacific, also sent his best wishes via online video during the conference and conveyed Roca's achievements, mission, and vision for the future: "We are not only committed to promoting the Roca brand in China, but also to contributing to the Chinese society through our technology, design, and our unique vision, for the benefit of all and our future generations. all people and our future generations to create a better and more sustainable world."

Mr. An Mingli, General Manager of Roca China, delivered a speech summarizing Roca's past achievements and its plans and confidence in the future, looking forward to riding the waves and meeting the challenges together with employees and partners.

2022 is a special year, not only is it the 25th anniversary of Roca in China, but also the 105th anniversary of the brand. Since its departure from Barcelona, Spain in 1917, Roca has brought a century of excellence to the world, and in 1997, when Roca came to China, it has taken root in the Chinese market, during which time it has continued to forge ahead and bring consumers a better life with its exciting cutting-edge designs.

Subsequently, Mr. Miao Yong, Mr. Yin Anxiang, Ms. Xia Jing, etc. introduced the summary and dynamics of their respective fields such as annual sales overview, market strategy, etc., and looked forward to 2022, moving forward with a more steady pace and strategic planning.

Mr. Miao Yong, Sales Director of Roca China: The market is steady, seeking progress in a stable manner, and supporting the high-quality development of economic life. 

Mr. Yin Anxiang, Retail Manager, Roca China: Roca's retail sales in 2021 have increased significantly compared to last year, and we will continue to develop the market in 2022 to achieve new goals.

Ms. Jing Xia, Marketing Director of Roca China: We will continue to invest in brand building, communicate the advantages and characteristics of our products, and accurately carry out deep plowing of channels and all-round market support.

Ms. Wang Lei, Product Director of Roca China: Layout strategic products in 2022 to meet and cover the needs of different channels.

Mr. Ke Wang, Director of Quality and Technical Services, Roca China: We will continue to optimize quality management and improve technical services in 2022 to protect our products all over the world.

Mr. Zhao Gang, Supply Chain Director of Roca China: Provide "certain" supply chain support and services in an "uncertain" environment, and efficiently manage the overall delivery cycle to help our distributor partners achieve better results in 2022.

All the achievements made by Roca in China over the past 25 years cannot be achieved without the strong support of our dealers. Today, we are going to present awards to the outstanding dealers to thank them for their hard work and outstanding achievements. We look forward to continue to work together with them to create a better future in the new year of 2022!

Shenzhen Hualongwei Industry Co., Ltd: The Best Project Development Award in 2021.

Guangzhou Xiyingjia Building Materials Co., Ltd: Best Sales Engineering Distributor Award in 2021

Beijing Xinde Yuze Trade Co., Ltd: Best Strategic Product Sales Award in 2021

Wuhan Xingrunfeng Trade Co., Ltd: Comprehensive Progress Award in 2021

Wuhan Xingrunfeng Trade Co., Ltd: Best Installation Channel Development Dealer Award in 2021

Hangzhou Hengqi Trading Co., Ltd: Best Large Room Development Award in 2021

Shenyang Roca Ceramics Co., Ltd: 2021 Best Sales Comprehensive Dealer Award

General Assembly in the wonderful discussion and collision in the successful conclusion. Standing in the 25th anniversary of this important point, Roca and the dealers with the past honor, looking forward to a wonderful future. We look forward to embracing the changes with you, bravely meet the new challenges, to a better future, towards the next 25 years!