Roca and Red Star Macalline to open the national investment in strict selection, to build a new quality of life!

With the continuous upgrading of consumer demand and the rise of the new middle class, people generally have higher aesthetic and quality requirements for household items, and tend to show their personal style and taste through their homes; in the post-epidemic era, the demand for cleanliness and safety of bathroom space is also continuing to increase; according to the " 2021 Smart Toilet Online Consumption Trend Report" jointly released by JD Big Data Research Institute and JD Home, the sales of smart toilets on JD are growing rapidly. In 2021 , the bathroom industry still has unlimited market opportunities.

Roca , a century-old European bathroom brand , was founded in 1917 in Barcelona, ​​Spain, a city full of passion and inspiration. With world-renowned design strength and resources, it creates a better life for everyone with professional quality. With its lifelike and exciting cutting-edge designs, Roca has won numerous international awards and has never stopped its enterprising steps, continuing to lead the direction of the bathroom industry.

Manufacturing level

After more than a century of development, Roca has become a bathroom expert through revolutionary and forward-looking methods, in-depth understanding of materials and comprehensive control of the production process. A deep understanding of craftsmanship and a constant pursuit of quality are the key to Roca 's global reputation. Wherever Roca products are, they are synonymous with quality and customer service.

As one of the few bathroom brands that built its own factories in China, Roca opened its first wholly-owned production base in Nanhai, Foshan in 1997. Today, Roca has been in China for more than 20 years and has built 10 production bases, fully realizing independent and refined production of bathroom products and independent research and development of core technologies.

Roca has a design DNA, working closely with world-renowned designers and the most prestigious architects to develop designer products and collections such as:

David Chipperfield

Chipperfield has been working with the world-renowned Norman Foster since its inception , and over the years, its architecture and design works have won numerous honors. Design Series: Yisi.

Toni Clariana

MAGMA is a cross-border design team based in Barcelona. It has won many honors in industrial design and space design, including Hispack , Delta Adi — FAD and Letra Awards. Design series: Syrah, Motu, Molotin, Vic, Victoria -T .

In addition to collaborating with many design and architectural masters, this year Roca also established a design and research and development center and launched a new project " Roca Unveils ", in which product experts use videos to introduce the design concepts, innovations and technologies of the latest products, sharing Roca 's cutting-edge technology and first-hand information about products with professionals and customer partners .

Today, Roca has 24,000 direct employees and 85 factories around the world. Its business covers more than 170 countries and regions on five continents . It has become a leader in the European, Latin American, Indian and Russian markets, and also occupies an important position in China, the Middle East, Asia, Australia and Africa. In the global ceramics field, it ranks among the top in terms of comprehensive strength, ceramic production and number of factories.

Roca has more than 24 years of local experience and continues to deepen its presence in the Chinese market. So far, Roca has established a complete sales and service network in large, medium and small cities across the country, covering more than 200 cities, with more than 300 stores and 10 flagship stores. It has also opened Roca Art Gallery in Beijing and Shanghai, bringing together like-minded designers and architects from around the world, becoming a venue and platform for open dialogue.

Khroma Series

The new KUMA series of products includes bathtubs, toilets, furniture and basins, providing consumers with a complete bathroom solution. While upgrading the functionality, it comes with four different color styles of finishes, allowing consumers to freely express their unique personality. Whether it is the passionate colorful red, the deep and calm wise black, the refreshing and healing elegant blue, or the simple and pure original white, they can all inspire different inspirations and release the true color of life with excellent products.

Inspira Series

The Impera series is also one of Roca 's most popular product lines. It has a simple and elegant appearance and is highly recognizable. It has received widespread attention since its launch. The Impera FS integrated smart toilet uses vortex core flushing technology to provide 360 ° cyclone flushing to provide extreme cleaning of the inner wall. It also has In-tank built-in water tank technology and reliable flushing performance, bringing consumers a new experience of smart cleaning.

Beyond Boyue Series

Boyue is committed to upgrading the quality of life and paying attention to every detail of the bathroom space. Among them, Boyue imitation stone bathtubs use Roca's exclusive new high-ductility material, which achieves the ultimate in anti-slip and heat preservation. The various choices of textured colored pottery can help consumers create personalized bathroom spaces at will, create an excellent user experience, and add different excitement and vitality to life.

Red Star Macalline Roca Flagship Store in Suzhou Industrial Park

Stepping into the Roca flagship store in Suzhou Industrial Park , every detail in the store demonstrates a century of craftsmanship. Classic products and cutting-edge new products are gathered together to bring consumers a new bathroom life experience.

Address : No. 1 Yangqing Road, Suzhou Industrial Park, Suzhou

Suzhou Hengtang Red Star Macalline Roca store

At the Roca store in Hengtang, Suzhou, all the exciting products are available, creating a more refined home life for Suzhou consumers and bringing a unique bathroom experience.

Address: No. 39 Yingbin Road, Hengtang, Suzhou

During the 2021 Tokyo Olympics, Roca launched the "He" Colorful Renewal to Win Gifts" campaign to support the Spanish national team's wonderful performance on the field. With the joint efforts of dealers in various cities and regions, it aroused enthusiastic participation from consumers and dominated the Olympic circle of friends.

Roca focuses on every detail of the bathroom space and is committed to using exciting products to create an inspiring and happy home for consumers.

In the home of blogger Nina , who has millions of followers, the guest bathroom has become her favorite "photo studio". The combination of simplicity and complexity inadvertently sparks artistic inspiration. Among them, Georgia's antibacterial toilet brings a new experience of cleanliness and health to every visiting guest.

Chen Xiaoguai, the manager of What to Do on Weekends, has high requirements for the bathroom space. In addition to the most important feeling of comfort, it must also have outstanding visual aesthetics in terms of appearance. The decorations and bathroom products are mainly in gray and white tones, continuing the modern and simple tone of the main space, making the home a paradise where one can let go of oneself.

Fashion blogger Junna Tang is a loyal fan of Roca . The comfortable experience of using Roca products for a long time made her choose Roca without hesitation when decorating for her parents. She carefully created a warm and comfortable home so that her parents can enjoy a pleasant time at home with peace of mind.

Roca and Red Star Macalline have launched a nationwide rigorous recruitment campaign, seizing new opportunities in market iteration and exploring new blue oceans in the bathroom industry! With its trustworthy century-old classic quality, exciting cutting-edge design, professional cooperation model and other all-round leading advantages, Roca sincerely invites you to join us! We look forward to working with you to create a better life for everyone, play with new bathroom trends, and create a new future for the industry!