Roca booth successfully launched on 2023 KBC China

27th Kitchen & Bath China and Bath Facilities Exhibition (referred as “KBC”) is grandly launched! Let's follow the video to get a glimpse of the Roca showroom and immerse yourself in the Mediterranean lifestyle.

As a century-old Spanish sanitary ware brand, Roca brought new bathroom solutions, Ona collection to meet audience.

After a lapse of two years, this KBC attracted well-known brands and industry partners both domestic and abroad to explore new trends in the bathroom industry. As one of the world's leading sanitary ware brands, Roca regard KBC as the platform to fully showcase various bathroom design and innovative technologies, and create a better bathroom life with a high-quality, intelligent and sustainable bathroom experience.

Simple as Nature

New Ona collection grandly launched

This April, Ona collection was launched in China and become the focus of Roca Showroom. Ona collection is collaborative creation by Roca Design Center team and experienced Noa Design Studio, Benedito Design and Nacar Design. It draws inspiration from the natural Mediterranean Sea. With soft design and simple lines, it evokes the organic authenticity of sea-facing culture and brings the fresh and smart Mediterranean beauty to the bathroom space, creating a “Simple as Nature” high-quality bathroom experience for consumers.

Not only the exterior design, Ona collection combines high functionality and innovative technology. The products are based on nature and insist on sustainable production standard, covering smart toilets, ordinary toilets, washbasins, faucets, bathtubs, etc., provide whole bathroom solutions to meet various users’ needs.

In-Wash® Ona integrated smart toilet, relying on Mediterranean natural design and innovative technology, has won two major awards: 2023 German Red Dot Design Award and 2023 iF Design Award. From new Rimless® flushing, to UV Light cleaning and sterilization technology, or the compact but spacious design, all of features are further improving the user's convenience and comfort, redefining the bathroom experience.

Roca insist on creating high-end design that have sense of life and are exciting for consumers. The launch of Ona collection not only represents the continuous and stable upgrading of the Roca brand, but also shows Roca's unique thinking on bathroom space design.

Smartly Attainable

Technology Makes a Convenient Life

In recent years, many consumers have sought intelligent and personalized bathroom solutions. Roca keeps abreast of the pulse of the market, based on the needs of local consumers, launched smart toilets series, aiming to use design and technology to improve people's quality of life and meet Chinese consumers' pursuit of quality of life.

As Roca’s flagship product, smart toilet series brings together a number of innovative technological achievements, to provide users with a collaborative experience of cleanliness and comfort.

In-Wash® Insignia offer end-to-end comfortable hygiene experience, which is equipped with a unique Dual UV Light and Electrolytic Water Disinfection; In-Wash® Khroma emphasis bold colors to express the modern attitude, meets consumers' expectations for personalized bathroom space.

Storia customized furniture solutions have various rock-finish furniture, fully demonstrating its customized solution.With powerful QuickReaction® technology, Index-T thermostatic shower column can be adjust the water temperature to the desired water temperature in just a few seconds, allowing users to enjoy a more comfortable bathing experience.

Artistic inspiration

Textual life is immediate

In this KBC, Roca also brought new Ohtake rhythmic basins with design characteristics created by the well-known architect Ruy Ohtake, which interprets Roca's design insights and cutting-edge product concepts as always with ingenious and smart shapes.

Roca actively cooperates with leaders in fashion, architecture, art and other industries across borders, using aesthetic expression as a link to break the boundaries between art, architecture and living space. The ARMANI/Roca cooperation series jointly created by Roca Group and Armani Group integrates high-definition elements, elegant design, and innovative technology, which has attracted the attention of the industry.

As a weather vane for the development of the kitchen and bath industry, KBC is greatly significant in bringing together innovative achievements and sharing industry trends. Taking this opportunity, Roca will also showcase our comprehensive bathroom solutions to customers, partners and consumers, convey a unique Mediterranean aesthetic style, and encourage everyone to explore a better life.