Roca's intelligent and clean experience showcases masterful quality

Roca, in collaboration with Shanghai Rolex Master 2023, played a pivotal role in the tournament's successful conclusion on October 16, 2023, at the Qizhong Forest Tennis Center in Shanghai. As the official sponsor, the century-old Spanish sanitaryware brand, Roca, witnessed players' intense competition and breakthrough moments, contributing both on and off the stage to ensure the event's success. With a century of heritage and professional, attentive service, Roca provided a comfortable and clean bathroom experience for players and on-site spectators.

Roca generously sponsored the 2023 Shanghai Rolex Masters, continuing their enduring partnership with this prestigious event, one of the nine global ATP Masters 1000 tournaments and the only one in Asia. Since 2016, Roca has been a sponsor, accompanying the tournament for several years and witnessing players achieve remarkable milestones.

Returning after the pandemic hiatus, the 2023 Shanghai Rolex Master left indelible memories for fans worldwide. It became the first-ever "Super Masters" tournament, covering the National Day Golden Week and lasting two weeks. Chinese player Zhang Zhizhen's historic entry into the local top 16 and Roger Federer's return as a special guest added to the tournament's excitement.

Behind the thrilling matches, meticulous logistical support was crucial. Roca upgraded its products in alignment with the venue renovations. With a focus on diverse applications, Roca introduced several innovative, high-quality products, including the new Ona Collection, Touchless solutions, and accessible bathrooms, using advanced technology and user-friendly design to uphold a clean and healthy environment.

The notable In-Wash® Ona integrated intelligent toilet from the Ona collection, inspired by the Mediterranean lifestyle, received accolades such as the 2023 German Red Dot Design Award and the 2023 iF Design Award. It combines aesthetics with practical features, featuring New Rimless® Flushing for hygienic use, UV ultraviolet nozzle self-cleaning and sterilization technology, and convenient foot sensor flushing and sensing functions, further improving user's convenience and comfort and redefining the toilet experience.

Roca's Touchless solution, designed for densely populated public spaces, was also remarkable. Loft faucet, Euret wall-hung urinal and Proton wall-hung urinal equipped with infrared sensors not only promote environmental sustainability but also minimize direct hand contact, reducing the risk of cross-contamination and ensuring maximum cleanliness and safety.

The charm of tennis lies not only in every exciting victory moment on the court, but also from the spirit of athletes who never give up, as well as the warm and shining moving moments of countless fans.

The synergy between the enduring spirit of sports, epitomized by never giving up and self-improvement, and Roca's pursuit of excellence has been a core factor in their four-year partnership with the Rolex Shanghai Masters. Roca constantly challenges itself and pushes the limits for better product quality and higher design standards.

Looking ahead, Roca commits to continued collaboration, safeguarding the health of the sports arena, and ensuring every player and spectator enjoys the passion of the event. Beyond the tournament, Roca will continue to promote a high-end, healthy lifestyle, integrating craftsmanship and masterful style into each sanitary product to create a beautiful, clean, and intelligent bathroom living space for consumers.