Roca's Strength Wins New Honor - "2021 China Real Estate Industry Chain Strategy Integrity Leader" Award

The UEFA Euro Cup, delayed for a year due to the epidemic, starts today. As the most influential, competitive and commercially valuable intercontinental soccer tournament, it attracts the attention of fans around the world. This year's Euro Cup, Roca will help this world's top sports event as the regional sponsor of the Spanish men's national soccer team.

As a century-old high-end sanitary ware brand rooted in Spain, Roca has always taken "innovation, technology and design" as the core value of the brand, adhering to the concept of responsibility, perception, insight and inspiration, and is committed to creating a comfortable and luxurious sanitary ware experience for consumers. Founded in 1913, the Spanish national soccer team, as a traditional power in European football, has won the European Cup and the World Cup many times, and Roca's hand in hand with this legendary team is the common manifestation of the matador spirit of the Spanish culture of "continuous struggle and persistence in innovation", and the two sides jointly adhere to the values of passion and innovation, hoping to bring good and positive results to the fans and users. Both sides share the values of passion and innovation and hope to bring a positive impact to fans and users.

As the exporter of Spanish culture in the Greater China region, Roca and the Spanish Football Federation have joined forces, with the quality of champions supporting the championship events, and the cooperation effect of "1+1>2" will help to enhance the brand awareness of both parties and shape a better brand image.

Red is not only the representative color of Spain, but also the jersey color of the Spanish national soccer team, which is nicknamed "La Furia Roja", which means "Red Fury" in Spanish, for its courageous style of play and delicate tactics. The name "La Furia Roja" means "The Red Fury" in Spanish.

Combining the passion and creativity of Spanish red, Roca brings the new New Khroma series inspired by the color, releasing the true colors of life. As one of the representative colors, Khroma fully embodies the spirit of passion, vitality and innovation, which is also in line with the spirit that the Spanish national soccer team has always adhered to.

In addition to visual excellence, the new Kuma series is even more outstanding in terms of functional performance. The all-in-one intelligent toilet is equipped with a red leather cover and voice control function, and the furniture finish has a new wireless charging function. The Coolmax series combines personalization and technology to bring consumers a new "smart" bathing experience.

Roca and the Spanish men's national soccer team's "Hecai" linkage will show hundreds of millions of soccer fans around the world Roca's excellent quality and unique design. Standing at the forefront of bathroom aesthetics, Roca will continue to create different smart bathroom solutions to express the attitude of life with personalized design, attracting more consumers who pursue the quality of high-end bathroom space.