Roca passionately sponsors the Spanish national men's football team

Following a year-long delay due to the pandemic, the European Cup starts today. As one of the most influential, competitive and commercially valuable football tournaments, the European Cup has grabbed attentions from all over the world. This time, Roca will contribute to this world’s top sports event as the regional sponsor of the Spanish Men’s football team in China.

As a century-old premium bathroom brand originated from Spain, Roca always takes  “innovation, technology and design” as the brand’s core value, adhering to the concept of responsibility, perception, insight and inspiration, thereby committing to create comfortable and luxurious bathroom experience to consumers. Founded in 1913, Spanish National Football Team is a leading pioneer in European football, winning both European and World Cup titles. The collaboration between Roca and the Spanish National Football Team represents the innovation and passion of Spanish culture and sports. Both Roca and the Spanish National Team share the same pioneering spirit and strive to bring positive impacts to the fans and users.

As an exporter of Spanish culture in Greater China, Roca allied with Spanish National Football Team to create an optimal cooperation effect, which could help enhance the brand awareness of both parties and build a stronger brand image.

Red is not only the representative color of Spain, but also the color of the Spanish team jersey. Because of its brave and delicate playing style, the Spanish national football team was also known as “La Roja”, which means “Red Fury” in Spanish.

Inspired by the color of Red, Roca launches the new series of New Khroma, integrating the passion and creation of Spanish Red to unveil the true color of life. Hecaihong fully embodies the spirit of passion, vigor and innovation, which coincides with the spirit of Spanish National Team.

In addition to its excellent visual design, the New Khroma series is even more outstanding in its functional performance. The all-in-one smart toilet is equipped with a red leather cover and voice control function, while a wireless charging function is added to the furniture finish. The Khroma series combines personalization and technology to bring consumers with a brand-new "smart" bath experience. 

The collaboration between Roca and the Spanish National Football Team will showcase the brand’s premium quality and unique design to billions of football fans around the world. Standing at the forefront of bathroom aesthetics, Roca will continue to create different smart bathroom solutions, expressing life attitudes with personalized designs, and attracting more consumers who pursue high-end bathroom space quality.